Ohio Craft Brewers Association Unveils New Branding, Highlights Rapid Growth
The Ohio Craft Brewers Association (OCBA), the nonprofit guild that works to support local craft brewers through advocacy, marketing, events and educational opportunities, is unveiling a new brand identity to celebrate the tremendous growth of the industry. Ohio’s craft brewing industry has come a long way in the last few years with the number of breweries in our state more than doubling from 58 in 2012 to 130 and counting today. The OCBA enlisted award-winning Columbus-based agency Fahlgren Mortine to assist in rebranding the organization and helping to raise the profile of both the brewers guild and the outstanding beverages produced by its members.
A critical component of the brand makeover is the introduction of new logos for both the OCBA as an organization and its consumer facing product, Ohio Craft Beer. The new branding will be evident in all visual representations of the organization including on its website, social media accounts and all organizational materials and publications. The wider Ohio Craft Beer branded logos will be available to OCBA members for use on their labels and packaging as well.
“We are thrilled with the distinctive new logo produced by Fahlgren Mortine,” said Mary MacDonald, executive director of the OCBA. “The bold design has an Arts and Crafts aura befitting our handmade beer and incorporates symbolic grains and hops, key ingredients to Ohio’s craft brewers. The logo, combined with the compelling new platform, gives us the tools to communicate the contributions of Ohio’s craft brewers locally, regionally and nationally.”
Said Eric Bean, president of the OCBA, “This new brand identity will help unite and propel Ohio Craft Beer and the state’s individual brewers as we continue to grow regionally and nationally. We’re proud to have been part of the process, and look forward to continuing to watch Ohio evolve into a key player in the craft beer industry.”
OCBA Launches Columbus Craft Beer Week Presented by Giant Eagle May 1-9
Columbus, Ohio – Columbus, the state capital of Ohio, home to the Ohio State University and at the top of many “best of” lists, has been the only major city in Ohio without its own official beer week. That will change this year as the Ohio Craft Brewers Association is organizing the first Columbus Craft Beer Week Presented by Giant Eagle to be celebrated May 1 – 9, 2015. Sure, it’s technically more than a traditional seven day week, but there’s just so much great craft beer to be enjoyed that is produced locally, regionally, nationally and internationally.
More than 70 Central Ohio retail establishments, bars, restaurants, growler stations and breweries are participating in Columbus Craft Beer Week by planning unique events that showcase the creative craft beers produced by small, independent breweries. Events include food and beer pairings, beer dinners (or lunch, brunch or breakfast), limited edition and specialty beer releases, tap takeovers, meet the brewer opportunities, and educational speakers on topics from beer styles to home-brewing. The week will culminate in an Ohio Craft Brewers Association signature event on Saturday, May 9: “Six One Pour: The Ohio Craft Beer Fest Presented by Chipotle Mexican Grill” that will be held at Brewmasters Gate in the Brewery District.
“As craft beer continues to grow in popularity, collaborative efforts such as Columbus Craft Beer Week are an exciting way to bring people together in fun, friendly and educational settings,” said Giant Eagle spokesperson Dan Donovan. “And, as a retailer committed to serving Central Ohio and its craft brewers both with our extensive in-store selections as well as our community support, we are delighted to be able to participate in this inaugural event.”
Columbus’ breweries are excited to participate in Columbus Craft Beer Week and are already scheming up plans for events. In addition, sixteen local breweries have formed teams to create seven different collaboration beers to be released throughout the week and all will be featured at Six One Pour: The Ohio Craft Beer Fest. Teams include (1) Actual Brewing Company and Barley’s Ale House, (2) Buckeye Lake Brewery, North High Brewing and Zauber Brewing Company, (3) Elevator Brewing Company and Wolf’s Ridge Brewing, (4) Four String Brewing, Land-Grant Brewing and Sideswipe Brewing, (5) Gordon Biersch and Weasel Boy Brewing Company, (6) Homestead Beer Co. and Seventh Son Brewing and (7) Pigskin Brewing Company, Smokehouse Brewing Company and Zaftig Brewing Co.
But wait, there’s even more fun to be had! Earlier this year a request was submitted by Columbus Craft Beer Week organizers to Guinness World Records to create a category for the world’s tallest tap handle. They wrote back stating “We think that it is a little too specialized for a body of reference as general as Guinness World Records”, ultimately denying the new category proposal. Despite getting turned down by the world’s authorities on extremes, we’re going ahead and hosting our own “Tallest Tap Handle Contest”. By George, Columbus will be the first city to prove that tallest tap handles have a place in the World Records, right next to the world’s tallest Mohawk!
Keep tabs on the Columbus Craft Beer Week happenings online at www.ColumbusBeerWeek.com
And on social media:
Twitter: ColsBeerWeek (#CbusBeerWeek)
Instagram: ColumbusBeerWeek (#CbusBeerWeek)
Columbus Craft Beer Week Presented by Giant Eagle is being organized by the Ohio Craft Brewers Association and will run May 1 – 9, 2015. This weeklong celebration of craft beer is supported by Giant Eagle, 614 Media Group, CD102.5, Cavalier Distributing, Chipotle Mexican Grill, Columbus Distributing, Premium Beverage Supply, Rampant Brands, Superior Beverage Group, Uber Columbus, Winking Lizard and The Wine Buzz. Any proceeds from Columbus Craft Beer Week or Six One Pour: The Ohio Craft Beer Fest will benefit the Ohio Craft Brewers Association.
Ohio on Tap magazine
The Ohio Craft Brewers Association created Ohio on Tap magazine in conjunction with Great Lakes Publishing (publishers of Ohio Magazine) to serve as an informational guide to the craft breweries of Ohio. The first edition of the annual publication includes a history of Ohio’s brewing industry, description of beer styles, regional beer trails, food pairings and other interesting craft beer stories and news. The magazine is being distributed by tourism information centers, craft beer retailers, craft breweries, craft beer events and other sites around the state.
Ohio Craft Brewers are an award-winning bunch!
Going into the fourth quarter of 2014 and Ohio's craft brewers are STILL racking up awards!
Great Showing for Ohio at the Great American Beer Festival where Columbus Brewing Company earned a gold medal for Creeper and a bronze for Bodhi; Fat Head's Brewery won a gold medal for Alpen Glow, JAFB Wooster won a silver for Wooster New Stout and Listermann/Triple Digit Brewing won a bronze for Nut Case Peanut Butter Porter.
World Beer Cup, 2014 for example where Ohio craft breweries came home from Denver with five medals. Thirsty Dog Brewing Co. won a bronze for bourbon barrel-aged Siberian Night. Willoughby Brewing Company scored a gold for Peanut Butter Cup Coffee Porter. Fat Head's Brewery dominated the hoppy beer category and walked away with two silvers for Bonehead Red and Head Hunter IPA. Columbus Brewing Company earned a gold for Uncle Rusty. We'll be back for more next year.
The Brew Kettle's El Lupulo Libre won The Brewing News National IPA Challenge
Dayton Beer Co. won a gold medal for Mad River Milk Stout at the Best of Craft Beer Awards
Great Lakes Brewing Company won three medals at the Dublin Craft Beer Cup: Burning River Pale Ale received a silver, while Eliot Ness Amber Lager and Edmund Fitzgerald won bronze medals. They were also rated among the top 100 brewers in the world by RateBeer.com
Elevator Brewing Company, Great Lakes Brewing Company and Thirsty Dog Brewing Company's beers were rated among the top in the world in 2013 based on ratings by the Beverage Tasting Institute. The Ohio Beer Blog gives a nice recap here⇒
Moving on to the second quarter...
At the Alltech Commonwealth Cup in Lexington, Kentucky on Saturday, May 17 a handful of Ohio breweries took home some hardware. The Dayton Beer Company (2 bronze, 6 silver), Eudora Brewing Company (1 bronze, 1 silver), Fifty West Brewing Company (1 silver) and Sam Adams (15 bronze, 11 silver, 2 gold) all brought home some new hardware for different beers. For a complete list of winning beers click here⇒