Vice President of Sales

The VP of Sales is a key member of Columbus Brewing Company’s leadership team responsible for fostering distributor relationships, identifying new market opportunities, and leading the sales team. The ideal candidate will be an innovative strategic partner, an influential leader, have a proven track record of building and maintaining sales goals, and be a collaborative partner across both the organization and community. They will also:

  • Lead, coach, and empower internal and external teams to achieve results in line with departmental strategies and goals
  • Design and execute goals and objectives to expand business through strategic planning, sales analysis, business plan development, and relationship fostering with key retail accounts
  • Provide market feedback regarding competitive offerings, prospect needs, and product development ideas
  • Drive communication between all relevant stakeholders to help deliver disciplined execution of programs and objectives
  • Lead on- and off-premise channel strategy, KPIs, and goals to achieve annual growth targets
  • Develop, optimize and implement sales and pricing strategies
  • Procure, manage, and review data sources relevant to sales team’s successes to convert insights into actions for distributor presentations
  • Act as owner of the Chain business
  • Build the brands through key retail accounts across all types (Independent, Chain, On/Off Premise, etc.)
  • Increase distributors’ focus on CBC’s brands
  • Engage with all stakeholders regarding production forecasting to ensure alignment and build true-to-target projections
  • Create staffing projections and budgeting to maximize future growth
  • Monitor, analyze, and develop counter measures to competitive market activity on an ongoing basis
  • Assess distributors’ plans and measure results regularly to develop strategies for their individual markets
  • Strengthen and further develop the company’s distributor network


  • 7+ years of experience with at least 5 years in a leadership role, managing a high-performing sales team
  • Knowledge of chain environment and three-tier system
  • Knowledge of market and industry trends, competitors, and leading customer strategies
  • Proven ability to build and maintain effective working relationships with top-level decision makers, distributors, and internal stakeholders
  • Ability to analyze data and strategize growth-focused solutions
  • Decisive, collaborative, and tenacious problem-solving abilities
  • Strong coaching and team-building skills, both internally and cross-functionally
  • Meticulous organizational and planning habits
  • Willingness to work a flexible work schedule, including frequent travel
  • Proven success in all segments of the market including chains, independent, and on-premise
  • Experience building, mentoring and leading high-performance sales teams
  • Proven ability to identify, implement and leverage data to create a compelling sales story for retailers and distributors
  • Excellent negotiation and analytical skills with ability to influence customers to accomplish goals
  • Experience with key tools and levers that drive sales performance – CRM systems, Pricing, Promotions, Referral Programs, Accountant Management best practices, etc
  • Proficiency in MS Office


  • Free beer! Yep, it’s really free. Teammates get a free post-shift pint when our taproom is open. We also have an employee pallet that’s always stocked and up for grabs. Oh, let’s not forget the beers on tap in the breakroom. The list goes on and on…
  • A monthly pre-loaded gift card to spend in our taproom on anything you want (including merch!)
  • Teammate discounts on food, beer, and merch
  • You won’t need a personal beer budget ever again
  • Bragging rights – let’s face it, your job is cool, and people need to know


  • Medical, dental, and vision insurance
  • Company-paid short- and long-term disability insurance
  • Company-paid life insurance
  • IRA retirement plan with a 3% company match (you’re fully vested from day 1!)
  • 15 days (120 hours) of paid time off per year
  • 6 company-paid holidays per year

Ready to join the team? Apply now or shoot us a quick email at Please reference “VP of Sales” in the subject line and remember to include your resume and a cover letter. We can’t wait to hear from you!

Columbus Brewing Company is an Equal Opportunity Employer.

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