Senior Director of Marketing and Strategy

About Us:
Land-Grant Brewing is a community-driven craft brewery in Columbus, Ohio, dedicated to innovating and weaving our story through every pour. As we venture into our next chapter, we seek a Senior Director of Marketing and Strategy to drive our narrative forward.

Role Overview:
The Senior Director of Marketing and Strategy will be at the helm of our marketing initiatives, focusing on our brand’s projection in both wholesale and retail channels. Reporting to the CEO, this visionary will pioneer modern marketing strategies, optimize our digital and social media footprint, and be the binding force that aligns our diverse teams towards a common goal. This position will be an integral part of the Land-Grant Leadership Team.

Direct Reports:
Director of Sales, Director of Strategic Partnerships, Creative Director, and Marketing Coordinator.

Key Responsibilities

• Strategic Leadership – Craft and implement potent sales and marketing strategies, ensuring alignment with company objectives.
• Brand Amplification – Collaborate with leadership to amplify our brand presence and recognition across channels.
• Team Collaboration – Lead a dynamic marketing team, fostering an environment of innovation, synergy, and growth.
• Data-Driven Decisions – Utilize analytics tools for strategy formulation, evaluate campaign efficacy, and anticipate market trends.
• Stakeholder Engagement – Build robust ties with internal teams and external partners to ensure unified efforts and optimized outreach.
• Campaign Mastery – Design, oversee, and refine marketing campaigns across varied channels, ensuring resonant brand engagement.
• Budget Acumen – Develop, manage, and optimize marketing budgets, guaranteeing effective allocation and robust ROI.

Core Competencies

• Sales Strategy Prowess – Proven ability to bolster sales through strategic planning and adept team management.
• Marketing Expertise – Mastery over contemporary marketing tools, platforms, and techniques.
• Relational Strength – Exceptional skills in building and managing relationships with stakeholders, partners, and teams.
• Market Insightfulness – Profound understanding of market dynamics, customer preferences, and competitor activities.
• Craft Beer Affinity – Deep-rooted knowledge of craft beer intricacies, styles, and brewing nuances.
• Communication Excellence – Outstanding verbal and written skills, with the aptitude to communicate ideas persuasively.
• Leadership Acumen – Innate ability to inspire, lead, and nurture a team, fostering a culture of collaboration and excellence.

Qualifications:

• Significant experience in senior marketing roles, preferably in the craft beer, hospitality or consumer products industries.
• Demonstrable proficiency in modern marketing techniques and tools.
• Passion for craft beer, its culture, and market dynamics.

Land-Grant Brewing Offers:

• Medical/Dental Coverage
• Performance-based incentives
• Professional growth opportunities
• IRA Match
• Generous paid time off
• Complimentary Beer

If craft beer, strategic thinking, and marketing innovation resonate with you, we’d love to hear your story. Share your resume and a cover letter detailing your journey and why this role speaks to you.

Land-Grant Brewing celebrates diversity and is dedicated to fostering an inclusive environment for all team members. Join us in crafting the next chapter of our story.

About Land-Grant Brewing Company
At Land-Grant, we welcome people (and dogs) from all walks of life. Anyone, regardless of their race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age has a home here. Our “All Welcome” mantra means that love, progress, and acceptance will always have a seat at our bar.

Land-Grant Core Values

• Operate with Integrity – be ethical, honest and respectful – always thinking about the well-being, safety, and satisfaction of both our employees and our customers.
• Perform with Pride – take ownership and accountability for the quality of our work, our products and our experiences.
• Cultivate the Community – be an inclusive, welcoming workplace, business and brand that invests in our partners, relationships and neighbors to strengthen connections.
• Foster Creativity & Fun – center all efforts (design, brewing, experiences) around innovation, originality and enjoyment for our customer and each other.
• Pursue with Passion – align individual skills and passions with the Land-Grant brand, while engaging with a team-first mentality to collectively achieve something greater than ourselves.