Ohio Craft Brewers Association Reveals New Branding, Highlights Rapid Growth.
The Ohio Craft Brewers Association (OCBA), the nonprofit guild that works to support local craft brewers through advocacy, marketing, events and educational opportunities, is unveiling a new brand identity to celebrate the tremendous growth of the industry. Ohio’s craft brewing industry has come a long way in the last few years with the number of breweries in
our state more than doubling from 58 in 2012 to 130 and counting today. The OCBA enlisted award-winning Columbus-based agency Fahlgren Mortine to assist in rebranding the organization and helping to raise the profile of both the brewers guild and the outstanding beverages produced by its members.
A critical component of the brand makeover is the introduction of new logos for both the OCBA as an organization and its consumer facing product, Ohio Craft Beer. The new branding will be evident in all visual representations of the organization including on its website, social media accounts and all organizational materials and publications. The wider Ohio Craft Beer branded logos will be available to OCBA members for use on their labels and packaging as well.
“We are thrilled with the distinctive new logo produced by Fahlgren Mortine,” said Mary MacDonald, executive director of the OCBA. “The bold design has an Arts and Crafts aura befitting our handmade beer and incorporates symbolic grains and hops, key ingredients to Ohio’s craft brewers. The logo, combined with the compelling new platform, gives us the tools to communicate the contributions of Ohio’s craft brewers locally, regionally and nationally.”
Said Eric Bean, president of the OCBA, “This new brand identity will help unite and propel Ohio Craft Beer and the state’s individual brewers as we continue to grow regionally and nationally. We’re proud to have been part of the process, and look forward to continuing to watch Ohio evolve into a key player in the craft beer industry.”